Butler Plus, formerly Trash Butler, didn’t just build a new application. We changed how we see and run our business. We leverage AI to more efficiently serve our clients; covering valet trash, pest control, pressure washing, porter services, and recycling.
On the Drag & Drop podcast, Butler Plus Senior Director of Business Operations and Systems Ricky Rodriguez sat down with Feroz Khan, co-founder and CEO of ITRAC, to share how Butler Plus built an AI-powered operational platform designed to improve visibility, accountability, and efficiency across multifamily property services.
From Manual Review to Real-Time Insights
Across more than 1,200 nightly services, Butler Plus was capturing over 8,000 images, with a seven-person team manually reviewing the work. Within 24 to 48 hours, we could explain what happened.
But 48 hours can be the difference between explaining a service issue and preventing one.
In six months, Butler Plus built and launched a new operational platform with full adoption, no downtime, and AI-generated insights from day one.
Today, services can be evaluated as they happen, helping our teams identify what needs attention faster and spend less time manually reviewing service activity.
One Platform for Smarter Multifamily Operations
The platform now connects service delivery, scheduling, payroll, client success, and operational insights. It also provides the foundation for Butler Plus to continue expanding its multifamily property services.
From valet trash and porter services to pest control, pressure washing, waste solutions, and sustainability services, Butler Plus is bringing more essential services together through one tech-enabled partner.
For multifamily owners and operators, that means an opportunity to simplify vendor management while gaining greater visibility into service delivery.
Using AI Where It Matters
One of the biggest lessons from the transformation was simple: AI creates the most value when it is applied to something the business already understands deeply.
If you cannot define what good service looks like manually, technology cannot define it for you.
That is why Butler Plus' approach starts with operational expertise. AI then helps turn that knowledge into faster insights, stronger service verification, and more proactive decision-making.
The goal is not technology for technology's sake. It is better multifamily operations.
Building What's Next for Multifamily Property Services
The hardest part of transformation was not adopting new technology. It was challenging familiar processes and rebuilding them around the outcomes Butler Plus wanted to achieve.
That work is helping Butler Plus evolve from a leading valet trash provider into a broader tech-enabled multifamily services platform built around efficiency, accountability, and visibility.
Watch the full Drag & Drop podcast to hear more about the technology, lessons, and people behind the transformation.
Ready to simplify your vendor strategy? Explore Butler Plus multifamily property services and request a quote today.
